THE MILL  When gold was first discovered in North Otago in the 1860’s, it had an enormous effect on the region. The gold rush led to the establishment of businesses, amenities and infrastructure, laying the foundation for Queenstown’s growth and the
       
     
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 THE MILL  When gold was first discovered in North Otago in the 1860’s, it had an enormous effect on the region. The gold rush led to the establishment of businesses, amenities and infrastructure, laying the foundation for Queenstown’s growth and the
       
     

THE MILL

When gold was first discovered in North Otago in the 1860’s, it had an enormous effect on the region. The gold rush led to the establishment of businesses, amenities and infrastructure, laying the foundation for Queenstown’s growth and the agricultural boom of the 1870’s and 1880’s. At the centre of this boom was flour milling – a vital process to feed the fast-growing population. Flour milling transforms raw whole grain via a process of conditioning, grinding, purifying and refining.

Transformation is at the heart of The Mill Queenstown. The first of its kind in the country, The Mill cultivates success in fitness, health and recovery for every body. A world-class, interdisciplinary health, recovery and performance facility dedicated to transformative change in the body.

BRAND IDENTITY DESIGN
SIGNAGE & WAYFINDING
ENVIRONMENTAL GRAPHICS
WEBSITE
SOCIAL
BRAND COLLATERAL

The Mill logo.png
       
     
8115c361-2452-4a29-b2d3-17cd8c6713d8.jpg
       
     
b56675f5-35eb-4ab9-849c-e2d916bd1443.jpg
       
     
The Mill_Brand device 2.jpg
       
     
The Mill hoarding_story 1.jpg
       
     
The Mill hoarding_story 2.jpg
       
     
The Mill hoarding_story 3.jpg
       
     
The Mill_brand device 3.jpg
       
     
The Mill Banner.png
       
     
The Mill High Contrast 1.png
       
     
The Mill High Contrast 3.png
       
     
The Mill High Contrast 2.png
       
     
The Mill Social 1.png
       
     
The Mill Social 2.png
       
     
The Mill guidelines.png