25 STEPS
       
     
Projects / 25 STEPS
A blood moon, an extraordinary vintage...
       
     
Projects / PINOT ROUGE
FAN-TAN KITCHEN & BAR
       
     
Projects / FAN-TAN
AKARUA WINES & KITCHEN BY ARTISAN
       
     
Projects / AKARUA WINES & KITCHEN BY ARTISAN
AKARUA
       
     
Projects / AKARUA
New stationery for interior design company, Interior Workroom. Matt white foil on Muda box board. Crisp and cool as a cucumber. Thanks Valley Print.
       
     
Projects / Interior Workroom
In 2012 Patagonia Chocolates engaged CRAFT to implement brand strategy and a creative platform from which to launch marketing, design communications and new product initiatives. Key to the brief was communicating the premium, handcrafted tradition of the products and the use of the finest, natural ingredients from New Zealand and around the world. The design also needed to portray the passion and dedication to craft of the chocolatier – a value at the heart of Patagonia Chocolates. Packaging has been, and continues to be, a design focus with the development of take away coffee and ice cream cups, coffee bags upcycled from hessian coffee bean sacks and customised boxes for a range of handmade chocolates sold in their stores and selected deli's and luxury hotels and lodges around New Zealand.  
       
     
Projects / PATAGONIA CHOCOLATES
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Projects / iCOLOUR
The opening of Patagonia Chocolates new store and café at Queenstown airport saw the integration of an entirely new product offering of the savoury variety  – a fresh food kitchen, deli and pizzeria. CRAFT was engaged to create a name and brand identity for the new 'savoury corner' and work closely with the team of architects, lighting and furniture designers on the store fit out. The challenge was integrating Savoury Corner into one open plan space, ‘holding hands’ with Patagonia Chocolates whilst retaining a degree of separation both physically and by association. This was achieved through spacial design, lighting, signage, interior finishes and materials which employed pale plywood, white tiles and fresh green for Savoury Corner and a dark oak, rich brown and black palette for Patagonia Chocolates.  
       
     
Projects / SAVOURY CORNER
Packaging design, art direction and photo styling capturing the rainbow of natural flavours in the award winning Patagonia ice cream and sorbet range.
       
     
Projects / PATAGONIA ICE CREAM
A multi-award winning wellness retreat overlooking Lake Wakatipu in the Southern Alps of New Zealand, Aro Hā fuses advanced eco accommodation, permaculture based self-sufficiency and world-class wellness programmes. CRAFT was commissioned to create a series of typographic lightbox installations for guest accommodation capturing fundamental elements of nature and our place in it.
       
     
Projects / ARO HA
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Projects / CORTADO
A collaboration with homeware and textiles brand Gorgi New Zealand.
       
     
Projects / GORGI
Didot set in brushed gold. Enough said.
       
     
Projects / ASSEMBLY ARCHITECTS
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Projects / ME & MY TREND
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Projects / EA NETWORKS
Triple Star is a Queenstown based company providing comprehensive project management that includes construction of environmentally sustainable designs, alpine resorts, high-end homes, retail, industrial buildings and hospitals. A company profile was designed to showcase projects and document key capabilities. Print finishes employing silver foil and stitch binding reference quality, detail and craftmanship central to Triple Star brand values, service, product design and delivery.
       
     
Projects / TRIPLE STAR
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Projects / FABRIC8
Bottled at source in New Zealand's Bay of Plenty, Ziki water is drawn from the highest quality water source in the country and targeted exclusively at the Chinese children's beverage market. A character was created – Ziki the lovable water dragon – that uniquely blends the product's Kiwi origins with Chinese art and culture in a delightful and engaging way. The design is inspired by Chinese Ming period blue and white ceramic art, the blue harmoniously evoking the pure waters of New Zealand. Illustration by Beck Wheeler.
       
     
Projects / ZIKI
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Projects / PURE BOUTIQUE
A black house on a quiet, leafy street, Number 10 offers private accommodation in Arrowtown. Two separate units – 'upstairs' and 'downstairs' – can be booked separately or as one.
       
     
Projects / NUMBER 10