Queenstown Medical Centre has been providing healthcare to the Wakatipu community for over 25 years. Reviewing their vision, mission and values and recognising the need to refresh their brand, QMC engaged CRAFT to create a new brand identity and brand architecture comprising an over-arching Queenstown Medical Centre logo, clinic logo’s and sub brands for specialist services.

The foundation of the new brand identity is the cross – one of the most internationally recognised medical symbols. The design also references The Star of Life – a widely used symbol of medical care. A secondary element in the design is a snowflake pictogram, symbolising the landscape, climate and seasonal nature of Queenstown. Seasons also play a part in community health and well being. QMC’s vision is to support everyone towards better health.